Marketing Changes Your Brain Free Essays

The motivation behind why I picked the theme for my last paper â€Å"Marketing Changes Your Brain† is on the grounds that we are continually encircled by ads every day to where the legislature is essentially conditioning us from birth to be purchasers in this free enterprise society. Additionally this subject helps me to remember one of my preferred educators, Dry. Choc who shows Sociology at San Diego State University. We will compose a custom article test on Showcasing Changes Your Brain or on the other hand any comparable theme just for you Request Now His talks were consistently groundbreaking, and I could tell in the conviction of his voice that he is unequivocally kill about his calling and adores educating students. One of the principle subjects of the semester was about commercialization and how it influences us each and every day. Insights show that the normal American will run over 5000 unique kinds of notices a day (Lecture, Choc). There are a huge number of ways we come in contact through advertisements nowadays including, plugs, banners, covers on food, and so forth. What I essentially realized in this class was that we ought to be progressively mindful of what it meaner to be purchasers of Capitalism and to acknowledge the amount we have been misused to be consistent shoppers. The explanation huge numbers of us succumb to promotions we see is on the grounds that a considerable lot of these organizations intentionally cause their plugs to enact a piece of the brain’s reward/delight focus. The delight community is comprised of core acumen’s and ventral confirmation region which the cerebrum gets dopamine (Plotting, Summoning). This prize/joy is firmly related when people do pleasurable things such eating most loved nourishments, watching films, sex, and medications (Plotting, Summoning). In the module 9 basic reasoning, the article clarifies how the utilization Coca Cola will initiate the prize/joy focus which is another case of why numerous Americans are dependent on it. Ironicly Americans in as of late years have put so Running head Much cash into forestalling heftiness and youth corpulence yet our legislature doesn’t put any exertion into lessening the quantity of advertisements we see from these soft drink organizations. Another fascinating point that the basic reasoning article shows is the means by which smell and sound-related faculties likewise have to do with showcasing and how we deliberately don’t even acknowledge it. I can relate myself as when I’m close In-n-Out burger and I can smell the burgers and abruptly need a hankering for it. The course reading calls this Subliminal Message where it meaner that our observation is underneath a flat out limit where there is under half of it being acknowledged (Plotting, Summoning). Another subconscious prompt can likewise be sound-related as the course reading gives a case of how playing French music will bring about individuals buying progressively French Wine. Subconscious cues can be seen at each store at the shopping center, for example, Hollister. Stroll into a Hollister and you will see how it Just scents like a cemented fragrance pit and the surrounding lights. Anyway the best impacts to our minds is culture, another point which Dry. Choc has consistently raised in addresses. Notice have been a predominant impact in our way of life and tragically numerous Americans don't understand how much our cerebrum is being affected. Not even Just as grown-ups, commercials can catch somebody at any age. In spite of these, I ask numerous individuals to settle on increasingly more shrewd decisions such eating adjusted, Instructions to refer to Marketing Changes Your Brain, Papers

Business Traditional Look Moral Dimensions

Question: Portray about the Business Traditional Look for Moral Dimensions. Answer: 1. The significance of the Original Man portrays the reflection made on the conventionalist perspective with deciding the ethical measurements. It likewise mirrors the great individuals or the great individuals who are on the correct way. 2. These are utilized for recording the things as the pictographic composition and along these lines portray the mental helper type of the composing with respect to the way of life of the Anishinabe people groups. 3. Anishinabe World view depends on the social perception which is portrayed as the essential wellspring of the information and comprehension. The perceptions delineates the sort of listening which incorporates the sharpness and the mindfulness that must be uniquely become so as to make center around the audience members consideration. It in this way likewise portrays the soul memory which is delineated as the listening society (Benton-Banai, 2016). 4. The essential contrast between the three gatherings which are First country, Metis and the Inuit is the customary distinction, social distinction and the edge contrast. 5. The fight portrays the change of the Anishinabe societies and the dialects into the English with the goal that the people in the future could have the information about the dialects utilized during the occasions and it could be effectively clear and pronounceable. 6. The class of Indians of Canada was set up in Ontario in 1919by F.O. space an individual from six countries of Grand River. In 1967, the rise of National Indian Brotherhood denoted the improvement of association that characterizes the political scene for the principal countries individuals. The Native Council of Canada built up in 1970 introduced non status Indians and Metis and puruses changes in the arrangements of government. The preeminent court of Canada in 1973 controlled on first land case to be progressed by First country in the nation. The main country, non status Indians and Metis associations were framed somewhere in the range of 1978 and 1982 alongside Inuit Tapirisat of Canada to guarantee legitimate rights. 7. The Canada preeminent court choice was a huge triumph for non status Indians and Metis in Canada. Daniels doesn't concede non status Indians and Metis or require the administration to offer types of assistance and projects to these gatherings however government needs to give advantages to non status Indians and Metis. The choice of Daniel set stage for future dealings and conversations between Metis, non status Indians and Canada on claims over the native rights and getting to projects and administrations. 8. 12% of landbase in Canada is hold land. 3,554,836 hectares of land are saved land. 9. The mishomis book advises how the Waynaboozhoo took care of to spare himself while laying on colossal log (chi-mi-tig) that was gliding on tremendous water body that secured mother earth. The makers said that earth was a lady and every single living thing live there. The mother earth was loaded up with magnificence and gives four headings north, west, south and east each with profound and physical forces. References Benton-Banai, E. (2016).The Mishomis Book. [online] The Mishomis Book. Accessible at: https://mishomisbook.wordpress.com/[Accessed 18 Oct. 2016].

Case Assessment Guidebook Essay Example | Topics and Well Written Essays - 1500 words

Case Assessment Guidebook - Essay Example This investigation of the criminal profile and standards of conduct of the criminal helps the specialist in recognizing him from the remainder of the group to make the underlying speculate list which is the initial phase in the examination. Criminal profiling helps in narrowing down the rundown of suspects in any significant examination. In light of certain contemplated and demonstrated realities which point to a particular kind of wrongdoing like a sequential homicide or wrongdoer the pieces of information are concentrated to recognize the individual or gathering, the sexual orientation, race and societal position of the criminal which help in distinguishing the individual quicker. The main stage is ensure that a wrongdoing has been carried out or not and if so the sort of wrongdoing must be resolved trailed by the investigation of the wrongdoing scene to decide the idea of the executioner. This proof is then introduced in court which includes a top to bottom investigate the social profile at all phases which could be talk with methods, lie location and so on. To contemplate the standards of conduct of a specific presume it requires a sound information on brain science and law simultaneously. The intention which assumes a key job comes into center when we begin investigating the criminal psychodynamics and psychopathology. The significant factor to be remembered is the way that there is no normal profile for a criminal as every one is an alternate individual and extraordinary in their own way. To be near exact in the profiling the insightful data must be flawless. This data combined with the FBI’s huge database on criminal conduct offers a particular exa mination of the conduct profile of the crook. There are two different ways of profiling it could be inductive and deductive thinking. Inductive depends on the way that a specific sort of wrongdoing for example sequential killings have a social profile that would be like all such

Should College Athletes Be Paid - 2003 Words

Paying College Athletes In 1906 the NCAA was born as a discussion group and rule making committee. The NCAA is a Non-profit organization, which is why players cannot be paid. For years the NCAA has been using the words â€Å"amateur† and â€Å"student athlete† in order for them to control and limit the benefits of these players, but while watching these players it is clear to tell they are far from amateur in a skill level perspective, which is shown when they garner the attentions of millions every Saturday during football season or during March Madness. College athletes are money making machines for the NCAA. It is time for the NCAA to get their hands out of their pockets and pay these players like they deserve, paying college athletes has been discussed for years and years now, but with schools like Northwestern being able to unionize and the celebrity of these athletes on the rise this will still be a heated debate. These student athletes put everything on the line for the sport they love, their time, their education, their health, all just to make the NCAA richer when they are just another number to them. During the March Madness tournament in 2013 Louisville’s starting guard Kevin Ware broke his leg after trying to block a shot from an opposing Duke player. His leg was completely shattered in a very grotesque fashion for the entire world to see. Ware was an NCAA athlete helping to generate millions of dollars for the NCAA, but not automatically guaranteed a four-yearShow MoreRelatedShould College Athletes Be Paid?1578 Words   |  7 PagesAshay Mehta Nou Per 8 Should College Athletes Be Paid? One of the hottest debates in the sports industry is if college athletes should be paid. If you want to pay these athletes, how would the college determine the dollar amount that should be paid? Should the basketball team make more than the football team? Should the the soccer team be paid as well? Cheerleading? Chess team? Should everyone on the team get a salary? What if your college is good at football and your basketball team is awfulRead MoreShould College Athletes Be Paid?1398 Words   |  6 Pagesbelieve that college athletes at the highest performing schools are better treated than others. Although they do not get paid, they do receive some benefits for being athletes that other students would not get. One advantage for playing a sport is access to scholarships that some schools reserve for their athletes. Depending on the school and the athlete’s performance, money towards tuition is often given. Only some schools are willing to grant â€Å"full-ride† scholar ships for certain athletes. AccordingRead MoreShould College Athletes Be Paid?1289 Words   |  6 PagesThroughout the years college sports have been about the love of the game, filled with adrenaline moments. However, the following question still remains: Should college athletes get paid to play sports in college? Seemingly, this debate has been endless, yet the questions have gone unanswered. The National Collegiate Athletics Association (NCAA) plays a vital role in this debate. The NCAA is a billion dollar industry, but yet sees that the athlete should get paid for their hard work and dedicationRead MoreShould College Athletes Be Paid?1334 Words   |  6 Pagesrising to the surface is â€Å"Should college athletes be paid?†. This has become a burning question. The NCAA is a multibillion-dollar industry, that makes millions, if not billions, in revenue. Yet it’s still maintains the non-profit status meaning that the industry is not set on making a profit and none of the revenue that is made is distributed to its members, managers, or officers. While most players who play in college sports are under a scholarship, that pays for the college tuition, books, and housingRead MoreShould College Athletes Be Paid?1364 Words   |  6 PagesHave you paid attention to all of the news that has been surfacing about collegiate sports lately? It is a big topic now days in the world of sports on weather college athletes should be getting paid to play sports. College athletics have gained great popularity of the past few decades, and have brought schools lots of revenue. A lot of college athletes think they should be getting paid for their services they do for their school. College sports like basketball and football generate over six billionRead MoreShould College Athletes Be Paid?1130 Words   |  5 PagesWhat college athlete would not want to be paid to play the sport that he or she loves? The real question is, though, should college athletes be paid fo r their roles in a college’s athletics? They are many points to each side of this recent controversial topic, which is why this has been made into such a hot debate in the past couple of years. As of right now, these athletes are not getting paid, but many of them truly believe that they should. Others believe that they already are being paid throughRead MoreShould College Athletes Be Paid?986 Words   |  4 PagesPaying the College Athlete The college athlete has steadily grown in popularity in the United States over the span of the past decades. Monetarily speaking, this increased publicity has been extremely beneficial for National Athletic Association (NCAA) and all the colleges involved in athletics which has sparked the dispute of whether or not the athlete should be paid for their hard work and dedication on the field and to their school or if the athletic scholarship is more than enough. College athletesRead MoreShould College Athletes Be Paid?1239 Words   |  5 PagesLindsey Simmerman Speech 102 T/Th 1:00-2:15 October 25, 2016 Should college athletes be paid to play? Specific Purpose: To persuade the class to agree with my stance on paying college athletes to play sports Thesis: College football is the hours players spend practicing and performing, the number of injuries the players face, and the persona these athletes must portray every day all the while watching their schools, coaches, and the National Collegiate Athletic Association (NCAA) get all the compensationRead MoreCollege Athletes Should Be Paid1254 Words   |  6 PagesSome college athletic departments are as wealthy as professional sports teams. The NCAA has an average annual revenue of $10.6 billion dollars. College athletes should be paid because of the amount of revenue that they bring to their college. Each individual college should pay its athletes based on how much revenue they bring to the college in which they attend. The colleges that win their Division title, their Conference title, or the National championship, give bonuses to the Head coach of thatRead MoreCollege Athletes Should Not Be Paid1558 Words   |  7 Pagesstudent-athletes participate in a variety of different s ports, and currently they do not receive paychecks for their performances. College athletics have attained an extensive popularity increase among Americans over the past few decades. This has resulted into increased revenues for the National Collegiate Athletic Association [NCAA] and the participating colleges, which has fuelled the debate of whether or not college athletes should collect an income. College athletes should not be paid to play

Personality Testing And The Benefits Essay - 1138 Words

This paper will take a brief look at personality testing and the benefits it has in the workplace. Support for the use of personality tests, as well as some of the features of these types of tests will be explored. In addition, some of the less desirable aspects of personality testing will also be examined. There is some disagreement among psychologist on the use of personality tests, specifically the Myer-Briggs Type Indicator (MBTI), which will also be discussed. Additional information, as it pertains to the topic, will also be given when considered appropriate. Evaluation of Personality Testing When choosing tests and assessments to help with an employee selection process there are a wide array to pick from, ranging from the common (e.g. interviews) to the perhaps less well used (e.g. biographical information) forms. All of these have one thing in common, employers want to select an employee that has the right mix of knowledge, skills, abilities, and other characteristics (such as personality, attitude, or emotional intelligence) that fit with a certain job. Personality tests may be used in the selection process when it is deemed necessary to identify individuals in possession of more than just knowledge or skills in order to be successful in their jobs (Beaz III, 2013). For example, sociability may be thought of as the ability and inclination of individuals to seek out, and be able to engage in, pleasant and productive social relationships; and personality may play aShow MoreRelatedReliability and Validity in Personality Testing Essay1684 Words   |  7 PagesReliability and Validity in Personality Testing 02-16-2015 Introduction Psychological tests are often used in the selection of projective personnel (Anastasia Urbina, 1997). The idea is that by using the scientific approach to personality and emotional intelligence testing in hiring, the employers will be able to increase the number of successful employees (Beaz lll, 2013). â€Å"Personality refers to an individual’s unique constellation of consistent behavioral traits†, whichRead MoreEssay on The Disadvantages of Psychometric Testing515 Words   |  3 Pages Disadvantages of Psychometric Testing The following are significant dangers associated with psychometric testing * Dispite what has been said in previous sections, there are numerous tests and questionnaires on the market which purport to be psychometric instruments but which are not. Unfortunately, it is very difficult for untrained people to distinguish these from good psychometric instruments. In many cases, these tests and questionnaires have been put together by people withRead MoreHuman Resource Management And The Hr Department1532 Words   |  7 Pagesfrom - payroll, benefits, vacation, as well as staying up to date with the legal matters. The roles the HR department have always been aimed at meeting the needs of the employee, with a strategic approach, the HR department will be continue to be aimed at meeting the needs of employees, as well ensuring the employees can meet the needs of the company as well. HR gives a more direct services to the employees, they assist with payroll complication s, vacation time, employee benefits and the laws regardingRead More The Psychometric Test and the Employee Selection Process Essay1613 Words   |  7 Pagesthrough interviewing and skills testing. Testing interpersonal skills is another issue. To reduce the risk of hiring the wrong person, the use of psychometric testing has been adopted by more and more organisations to increase the validity and reliability of the recruitment process. Psychometrics is the application of the objective, scientific measurement and mathematics to psychology. It refers top the testing of cognitive of mental functions and personality and the analysis of result. TheRead MoreThe Keirsey Temperament Sorter And The Big Five Personality Test1200 Words   |  5 Pages Personality is defined as the unique way in which each individual thinks, acts, and feels throughout life (Ciccarelli, 2014). Numerous individuals are curious in regards to their actions and how their mind works, thus leading companies to create personality tests, in order to provide individuals with some perspective on their personality. While individuals can take personality tests for leisure, personality tests are often utilized in situations such as job interviews, diagnosing mental disordersRead MorePsychometric Tests And Why Do Employers Use Them?1582 Words   |  7 PagesCharles Spearman. Today, psychometric tests are usually used by employers in recruitment and selection process in order to measure the abilities of a potential employee in specific skills such as: intelligence, critical reasoning, motivation and personality profile. Psychometric tests play an import ant role in selection practice: 70 percent of firms use them (Sackleton and Newell, 1991). The fundamental assumption of psychometrics is that people differ from each other, for instance in terms of theirRead MoreHow Personality Affects Employees Behaviors, Attitudes, And Performance At Work1537 Words   |  7 Pageshas different personality. Personality can affect people’s attitudes, behaviours and job performance. Therefore, it is very essential for a company to consider and measure employees’ personality. Purpose The purpose of this essay is to explain how personality affects employees’ behaviours, attitudes and performance at work, how personality is measured by organisations. And using academic evidence, argue it is valuable for organization behaviour scholars to conduct personality testing before hiringRead MoreEssay on Finding and Developing Talent at Deloitte - a Case Study1699 Words   |  7 PagesFinding and Developing Employee Talent at Deloitte – A Case Study 1. Using the descriptions of different behaviors, attitudes, and abilities that Deloitte seems to deem desirable in its applicants, describe the key personality characteristics that you think the company is seeking in its employees? Explain the reasoning behind your answer. It appears that Deloitte is seeking applicants with an internal locus of control; those persons who look inward for motivation and believe that theyRead MoreThe Best Means Of Hiring And Testing New Employees1454 Words   |  6 Pagestest potential candidates causes employee turnover and retention. Companies need to understand what pre-employment assessments are and why they are effective. I will be discussing the best means of hiring and testing new employees. Exploring what other companies are doing in hiring and testing, accessing the positives and negatives of each, and lastly offering recommendations to our department. Hiring: The Recruiting Process Firstly, recruitment is the process of searching for candidates who willRead MoreThe Human Resource Department Working1596 Words   |  7 Pagesdepartment has the role of being able to provide and assist employees with issues regarding direct services to the employees. Some of the areas include payroll, scheduling and taking vacation time off, sick days, and any employee questions concerning benefits and the laws regarding employment. One of the main challenges regarding to HR office is the laws pertaining to employment, these laws are constantly changing and be very hard to understand. Being able to understand and make sure that the employee

An Unkindness of Tradition Shirley Jackson´s Biography

Many people use literature as an outlet from their personal life, from the struggles and hardships they face day to day. They enjoy the unknown of mystery and the unrealistic; it gives them something to ponder and offers a way to discover an unknown world of imagination. Many authors take the different avenues in their writing. Some stir hope and optimism while others explore a morbid and daunting way of writing. A common form is that of suspense and mystery. Shirley Jackson takes mystery to a distinctive level. She depicts an era that has not yet been revealed. By looking at the background of this author, analyzing her writing and responding personally you will better enhance your learning experience and connection with this type of†¦show more content†¦By the end of her life Shirley Jackson’s life she had written over 100 novels, novellas, short stories, plays, children’s books, and television scripts. Her lifestyle and success led to her writing type and many of her works are still popular in today’s society. Her legacy is shown through the distribution of the Shirley Jackson Award. This is given to an author of outstanding achievement in literature of psychological suspense, horror and the dark fantastic by the Jackson family (Literal Media, 2008). Literary Analysis Suspense is a commonly used literary technique in short stories. This is the intense feeling the audience acquires while waiting for the outcome of events in the story. This device leaves readers holding their breath and craving more information and proof to uncover the resolution. The writer performs this to create the inability for the reader to put their book down. It is one of the most effective ways to keep interest. Suspense shown through gradual revealing of information is perfectly portrayed in The Lottery, written by Shirley Jackson. As the story progresses the author increases confusion and tension by foreshadowing future events. There is a huge amount of innocuous details throughout the story that foreshadow the violent conclusion of the lottery. In the beginning of the story you see children putting stones in their pockets and

Managing Value Change Value Change in Bank Sector

Question: Describe about the Managing Value Change for Value Change in Bank Sector. Answer: Introduction The aim of the project is to manage the value change in the banking sector of Australia. The company that is chosen in order to carry out the project are CommonHealth Bank, Westpac and National Australia Bank of the banking sector in Australia. The demand chain analysis, value proposition, supply chain analysis, and the enterprise value of the chosen companies are evaluated to analyse the value chain and their competitive advantage. The value chain analysis helps to understand the position of the companies operating in the banking industry with respect to each other. Background of the companies The CommonHealth bank is a multinational bank that operates in New Zealand, USA, UK, Fiji and Asia. The government of Australia founded the bank in 1911, which has its headquartered in Sydney. The bank earns revenue of A$24.578 billion as per the annual report of 2016 (Commbank.com.au. 2016). The other company discussed in the study is Westpac, which is also called Westpac Banking Corporation. The bank has its headquarter located in Westpac place in Sydney. The bank was founded in 1982 through a merging of two old banks namely Commercial Bank of Australia and Bank of New South Wales. The company in 2002 after which the company merged with St, Georges, acquired BT financial group. In order to achieve the single view of information for its customers, the company introduced Oracle Database machine and Exalogic Elastic Cloud (Westpac.com.au. 2016). The National Australia Bank (NAB) is another largest bank in the nation in terms of serving the number of customers and market capitalization. There are more than 1590 branches of the bank and over 12.7 million customers (Nab.com.au. 2016). Demand chain analysis Commonwealth offers a wide range of products to its customers such as the loans for home, credit cards, transaction and personal loans. The company also supplies a large range of products such as business loans, equipment, and other agribusiness products. Customers are allowed to either invest directly or chose other ways of investment (Milberg and Winkler 2013). The company aims at increasing the financial literacy with the help of the online forums. On the other hand, Westpac considered sustainable strategy in the demand chain of the business. While improving the financial condition of the company by enhancing the efficiency, Westpac goes through financial risk. Improving the financial position indicates improving the capital, process of funding, and the liquidity position of the company (Cattaneo 2013). Individuals are able to carry out projects with the help o the guidelines provided by the company through follow-up process. NAB tends to offer its customers new products and services. The company ensures that the demand of the customers is met by effective delivery of the products. The company implements high-quality technology to determine that the supply made by the company matches the demand of the customers (Healy and Palepu 2012). It is important for NAB to ensure that the technology used is efficient and innovating to support future sustainability. Value proposition of the company CBA has various market opportunities even after expanding its business globally. The company has an opportunity to expand over the large areas of Asia other than depending on the small areas in Australia. The use of innovative technologies will help the company to enhance the value of banking and insurance services (Monczka 2015). The company allows online services to the customers that help the company to create value proposition. Customers are able to carry out banking activities without facing the trouble of long queue. Similarly, Westpac has the opportunity of expanding its business all over the world. There is a need to increasing the number of services offered by the company. In order to reduce the dependency on the market, the operating market needs to be increased by opening more branches over the globe (Hollensen 2015). Westpac allows added benefits to the women and the students of the nation. The students are able to achieve loans at a less interest rate. These extra benefits offered by the company attract more customers towards the company. NAB on the other hand provides excellent credit rating to its customers. The company has specialised experts who are eager to help and guide the customers to choose the correct scheme for themselves. There are wide range of investment services offered to the customers from which the appropriate scheme can be selected. These options provided to the customers create value proposition for NAB. Supply chain analysis In order to deal with the process of delivering products and services to the final customers, Commonwealth bank uses an approach that is effective in focusing the areas of financial practices, customers, community and environmental stewardship (Fearne 2012). The customers are therefore secured with the money. While conducting overseas business, the company minimises the problem of converting the currencies (Grant 2016). The supply process is analysed properly to ensure the high quality of the products. The supply chain of Westpac ensures that the business activities with the suppliers are highly sustainable. The company adopts strategies that make the existing and the potential suppliers understand the company in a better manner (De Backer and Miroudot 2014). The company assesses the right of the suppliers continuously. NAB intends to maintain the value of the goods and services offered to the customers. The goal of the company is to increase the sustainability of the companys supply chain, which is obtained through group supply establishment. As the vendors have strong environmental and social performance, the company builds the business with the vendors (Becker 2015). Westpac avoids late delivery by diverting the suppliers of the company (Morden 2016). The enterprise value of the company The market value of the companies is analysed using the enterprise value of the individual company. The enterprise value of the company includes the debt and the equity (total cost) of the companies. The enterprise value of Commonwealth as per 2016 was A$223,256 million, and the value of Westpac is $194,765 million. On the other hand, CAB has an enterprise value of $183 million. Conclusion The value chain analysis helps the companies to determine the performance position of their performance. From the analysis, it can be inferred that Commonwealth Bank of Australia enjoys a higher performance level in the banking industry. Westpac comes as the next leading bank in the sector while NAB falls under Westpac as per the value chain analysis. Competitive advantage of the three companies: All the three banks of Australia enjoy the competitive advantage in the banking sector. The lasting value of the services offered by Commonwealth Bank provides a comparative advantage to the company. A sustainable relationship is thus ensured between the customers and the Company. Westpac has high customer satisfaction, that provides the company competitive advantage. NAB achieves the competitive advantage from the support of the customers of the company. The bank charges less amount of account free from the customers. References Becker, J., Thome, I., Wei, B. and Winkelmann, A., 2015. Constructing a semantic business process modelling language for the banking sector-an evolutionary dyadic design science approach.Enterprise Modelling and Information Systems Architectures,5(1), pp.4-25. Cattaneo, O., Gereffi, G., Miroudot, S. and Taglioni, D., 2013. Joining, upgrading and being competitive in global value chains: a strategic framework.World Bank Policy Research Working Paper, (6406). Commbank.com.au. (2016).Personal banking including accounts, credit cards and home loans - CommBank. [online] Available at: https://www.commbank.com.au/ [Accessed 12 Sep. 2016]. De Backer, K. and Miroudot, S., 2014. Mapping global value chains. Fearne, A., Garcia Martinez, M. and Dent, B., 2012. Dimensions of sustainable value chains: implications for value chain analysis.Supply Chain Management: An International Journal,17(6), pp.575-581. Grant, R.M., 2016.Contemporary strategy analysis: Text and cases edition. John Wiley Sons. Healy, P.M. and Palepu, K.G., 2012.Business Analysis Valuation: Using Financial Statements. Cengage Learning. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Milberg, W. and Winkler, D., 2013.Outsourcing economics: global value chains in capitalist development. Cambridge University Press. Monczka, R.M., Handfield, R.B., Giunipero, L.C. and Patterson, J.L., 2015.Purchasing and supply chain management. Cengage Learning. Morden, T., 2016.Principles of strategic management. Routledge. Nab.com.au. (2016).Personal. [online] Available at: https://www.nab.com.au/ [Accessed 12 Sep. 2016]. Westpac.com.au. (2016).Westpac - Personal, Business and Corporate Banking. [online] Available at: https://www.westpac.com.au/ [Accessed 12 Sep. 2016].